Peregrine Podcast: Marketing Leaders
The asset management industry faces a period of profound change. In our podcast we talk to marketing leaders from the world's leading asset managers about how they are working to position their brands for a very different future.
Peregrine Podcast: Marketing Leaders
Ep. 6: Ed Moisson
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Peregrine Communications
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Season 1
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Episode 6
In our sixth episode, Peregrine’s Bill McIntosh sits down with Ed Moisson, Associate Editor at Financial Times to discuss Ed’s latest book before exploring how asset managers can spotlight their brand and messaging amidst a sea of competitors. They also detail how the investment industry is grounded by two futures which reflect conflicting views of fund management.