Peregrine Podcast: Marketing Leaders
The asset management industry faces a period of profound change. In our podcast we talk to marketing leaders from the world's leading asset managers about how they are working to position their brands for a very different future.
Peregrine Podcast: Marketing Leaders
Ep. 8: Sarah Baier
In our eighth episode, Peregrine Co-CEO Josh Cole and Sarah Baier, Head of Global Digital Marketing, Asset Management at UBS, unpack what it means to generate impact by focusing on fewer things but doing them better. Discover how UBS uses its in-house tools to analyse key campaigns and understand user journeys, ultimately creating a significant impact on the underlying business. Sarah also shares insights on their Digital Rockstar program and how it helps senior leaders communicate in an effective and relevant way.